We are new customers and will be generating increasing business over time. I have found the service easy to use and the costs up to now have been more resonable than I anticipated. I have not yet compared with any other companies, as I have been satisfied with the service received. Loyalty points or other offers could be provided to keep regular customers. I have rung up twice for advise. The first time, the response was not great. The person I spoke with kept interrupting me and pre-empting (incorrectly), what I was going to ask. On the other occasion I had a very helpful response. Time will tell.