How about "Content"? I'm having real trouble coordinating O'Neil's references to what's in the electronic version of IBD with what I can find on the screens. Initially, I wrote this off to the book being an "earlier product". But I do resent the constant IBD "pop-ups" with perpetual attempts at "upselling" being the aim rather than serving up information - also, the "readers are "baited" to click on tempting info only to be offered a special deal". I'm not shopping nor do I want to scroll for a living. A reader can't help but feel he or she is being lead through a maze of clap-trap narrative and scrolling to get to the point. So far, I'm unimpressed with mainly everything about IBD's electronic version. It lacks intuitiveness, transparency or explanations. Strictly average. We shall see. I've got 7 more weeks left on my 8 week trial period. ;(