I ordered the subscription as a gift but nowhere did it advise how my gift recipient would know about it. I did not find the site easy to use and it took several attempts to get the order completed. I would suggest that as most subscriptions are gifts you ask the question and allow the giver to ay how the recipient should know about it. I have another subscription , as a gift for my mother through another company and upon each renewal I get a card to give to her telling her that she will receive the magazine and when from. Suggest you look at doing this. Further I found this a bland site and not very exciting, heading were difficult to understand try putting yourself in the users shoes and see how you find it.