I bought the subscription as a gift for my niece. Following instructions, I wrote a few words for a 'gift tag' addressed to her and chose the option whereby isubscribe would email me the tag. I would then print the tag and give it to my niece to show what her gift was (as the first magazine might take 6-8 weeks to arrive). When the emailed tag arrived, only the words I had written appeared. There was no mention of the fact that the gift represented 6 bi-monthly issues of Little White Lies magazine,so I had to write those details on the tag or she would have had no way of telling what the gift was. Some joined-up thinking is needed to improve the website.