Love the products, love the quirky emails from the iTokri team, love the little gifts that accompany the product :) But most of all, like the fact that companies like yours are giving big, glib companies like Fabindia a run for their money in not just the range of products available, but the personal touch that comes with shopping from you! You should also think of loyalty programs/reward points structures/gift vouchers on a certain number of purchases or something similar; I'm sure that'll go a long way in ensuring decently loyal customers in a time of unlimited internet access and innumerable shopping websites offering very similar products! All the best!