J peterman owns guideboat. Peterman was selling out the remainder of Guideboats merchandise. The Guideboat site offered the old merchandise at deep discount sale prices then refused to honor the sale prices. Simultaneously they offered the Guideboat merchandise on the J Peterman site at full price. Extremely deceptive. I went to the Better Business Bureau to read the complaints against J. Peterman and there were plenty. I read a few and decided never to order from J. Peterman again. I don't know who owns the company now. I do know they are dishonest. DO NOT ORDER FROM THIS SLEAZY COMPANY.