How refreshing it is to get a confirmation email with the goal not only of letting me know HouseFloral received my order (and actually seemed excited about it) but primarily to brighten my day! These guys want you to feel special whether you spend $45 or $450. Sure, they do all the things a good, smart, online company does with communications, but they go way beyond that. Receiving the order is like having a little party. Great looking identity, custom packaging tape inside and out, a packing list/letter reviewing purchase, a family recipe card, and of all things, a personalized note. Crazy stuff. But intended to (literally) put a smile on my face and make my little self feel valued! Y'all are awesome (by the way I did only spend $45). ;-)