I happen to pick a bottle of Just Water Blackberry on my way out of town for the ride. Thought it was reasonably priced compared to many of the "boutique" brands, and I liked the fact that it was packaged in a real recyclable container. Then I had a chance to drink it, and boy was I hooked! When I got to my destination, I immediately went on their webpage, which led me to the You Tube videos on their origin, their philosophy and even the purchase of an old church. As someone very involved in historic preservation (I am writing this from an old train station that we converted to offices and a restaurant), I was fascinated by the whole story of repurposing the building to another use and purchasing the excess water of your town at a higher rate so it can be re-invested back into the infrastructure. Before long, I ordered a case and have my family hooked on Just Water. Keep up the great work!