First off I was very hesitant to spend so much on a product for myself. I don't really buy things that are too costly just for me. This was going to be my "it's ok to splurge once" purchase. Even though it's not overly expensive, I was used to buying $25 moisturizers. I am beyond in love with my purchase. Not only is the customer service wonderful but I received several sample products to try that I would've never considered. Needless to say, you can tell the quality of these products and I feel so much better knowing these are simple ingredients that are great for my skin. My overall "push" for purchasing was the EWG rating that I saw. Clean and safe. Can't get better than that.