I review our LF data at least once per week to get an idea of how our website is performing. The data is more actionable than what I can get out of Google Analytics. I will note, however; that from time-to-time company data is incorrect -- meaning the industry is wrong, or it's the correct URL but an incorrect company description. It is important to share this information with Lead Forensics so they can correct it. Having more up-to-date contact data - focused on decision-makers - would be of great benefit in the future. As well as a way to work around our website cookies!
4 years ago
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