I had previously used a sculpted memory foam pillow as I had neck pain but realised recently that it wasn't as supportive as it used to be so looked for an alternative. I came across the Levitex pillow after listening to James Leinhardt on a podcast. I wouldn't usually spend £70 on a pillow but did it on a whim/out of desperation. I can honestly say it has changed my life! I have had MUCH better sleep. I Love it love it love it. It knocks the socks off other (cheaper) pillows. If I ever get asked onto Desert Island Discs (unlikely) this would be my luxury item.