I purchased this pillow after researching a lot of other pillows. This one definitely stood out for me. It has reduced aches and pains from sleeping in a bad position from my old pillow. It has also reduced, if not almost completely stopped my snoring. It's firm yet soft to sleep on. But gives you all the correct support you need for a great nights sleep!! There is a strong foam smell when you first receive it. I thought it would put me off. But if you air it for a few days before you use it, it helps. And I've had mine for over a month now and can barely smell anything. Just be patient! The customer service is great too. All very helpful.