We first reached out to Swami after watching a seminar on UK admissions. From there, Lifelaunchr helped our son with the application process, both to US and UK schools. We were very appreciative of the fact that every session with our son was geared towards finding out what is it that he wanted to say and finding his own voice - rather than telling him what to do. The end result was something unique that was completely our son's voice. So, to us, these sessions were not about the essays, but more about helping our son identify who he is and what is it that he wants from his college education.