Excellent cumtomer service. Nick answered my questions on life assurance without ever trying to sell me a product. It made me feel comfortable, he was very informative and knowledgeable in this field. After my search of the Internet Lion's quote still came out the cheapest. Their online quote generator is easy to navigate and well designed. Every question I asked via email was answered promptly and usually writhin a few hours. From experience, other insurance company's have a 3 day turnaround. Overall, highly recommend this family run business. James McDonald