It helps keep organized all my leads and clients in 1 place! It also has helped me with integration with all my social media sites so if i get a lead off any of them it automatically goes into Lion Desk which is great! If I wanted to improve something it would be making the templates more user friendly and I think the virtual assistant should be included in the yearly fee for service because if you think about it, it would completely separate you from all the other CRM sites! That is just my opinion!