I love the product and the packaging but the color match was way off. When I went to return it for a different color I was advised that it could not be returned which surprised me because that was one of the selling features of buying from Luxy. I did three things to select my color: 1) I based it on eye, 2) I asked my stylist, and 3) I did the virtual match with a recent photo. All three methods produced the same color but when I received my two products the color was not a good match with my actual hair. My stylist did a bit of color work with it so that it is a better match but still not quite great. I still love the product and likely best for women with a more standard color blond or brown hair.