Wanting to deepen my current copperish dyed color, I purchased Sardinia Red based on color chart of what it would look like on darkest shown brown hair. Came out RIDICULOUSLY brown - BARELY red at all. Contacted Madison Reed to complain. Told rep REPEATEDLY that I wanted to just go back to my previously dyed color of reddish gold and that I wanted the replacement to be the Matera Marigold color, as that most closely matched my original dyed color. I explained that after coloring, I was so upset at how dark the color was, that I used a color remover to get it out of my hair as much as possible. She INSISTED that I buy the Hair primer and she would send me a replacement kit, but insisted I get the Ravello Blond because it would cover greys. (In the middle of this conversation via text, the rep just stopped communicating. I thought we had been disconnected, so I waited a half hour for her to call me back. When that didn't happen, I called back in and left a message and she called me back saying she had to take her lunch - WITHOUT EVEN THE DECENCY OF LETTING ME KNOW BEFORE SHE LEFT THE TEXT CHAT!) I asked her for a natural to dyed color comparison chart BEFORE she sent me the Ravello Blond replacement kit and she said they didn't have one, but she assured me that the dolor would most closely match the "before" pic I sent her which showed my hair in its previously dyed copperish color. I kept saying that I wanted the Matera Marigold, but she would not let up, so after almost an hour, I agreed to the Ravello Blond. Well, as I expected and feared, I used the "Prime for Perfection" first and then used the Ravello Blonde she INSISTED on sending me, and my hair is STILL BROWN! I am SO disgusted with this entire process that I will Not even contact them to complain gain, since when I asked if they would give me the Matera Marigold as a replacement if I wasn’t happy with the Ravello Blond, I was told “we can’t keep giving away free kits” DESPITE their “100% Satisfaction Guaranteed” promise. Going to wait a week so as not to completely damage my hair and then strip and recolor it with the cheap stuff I’ve used in the past. $62+ of WASTED money and time! NEVER AGAIN!