It's definitely not serious. The pool of real people is not as big as it seems to be at first. Two weeks ago I tested the water on AFlirts.com and unexpectedly I had two dates within a few days. Needless to say, I don't need my Match profile anymore, so I thought I removed it. But it looks like I haven't canceled my membership. It seems to be ongoing and they tried to apply an extra charge for the next quarter. So be very careful if you decide to register there. There a lot of hidden fees and bogus charges that you may not be aware of. They don't warn you and don't ask for your authorization when they automatically renew your subscription. Also they think it's up to them to decide what is the next term for auto-renewal. It can be a month , it can be a quarter or even a year .