As a practitioner it is important to be able to order quickly and easily. Although the products are really good and very well priced I have had to give up trying to order several times due to not being able to log into my account - being told I don't have an account, the password being 'incorrect' despite it being saved in my keychain, the email address not being valid, the verify email never arriving.. the list of frustrations go on. If you want people to order - make it easy. It's not like you're selling a dangerous product!