After the acquisition of Milk&more (Dairy Crest) by Muller for the sole reason of increasing their milk Quota, P.Muller realised he had purchase the online presence that Dairy Crest had produced with 100,000s of customers buying online. He set about creating a brand name with new livery and removing all the auxiliary parts of the business, wholesale and independent milkmen including franchisees. The milkmen were forced to sign a new contract with a zero-hours clause.  All customers were forced to go online-only or their custom was not wanted. The latest addition is the postcode software to the electronic milk round book, which is supposed to increase the delivery efficiency. What a red herring. The obsession with postcodes is the clue. Within the next couple of years, Muller will come out with the big announcement that "he had tried to save a failing business but after throwing million at it the time is right to sell, which was the intention from the start