First off, the paper is spectacular. We've used it throughout our home and I cannot overemphasize how gorgeous it looks. We get constant compliments. But what really sets M&K apart is how simple they make installing the paper, and how genuinely kind and helpful they are to work with. I've put up a couple other brands in our home and they were such a struggle. M&K gives you all the tools, instructions, and support you need, and truly, it was vastly easier. When I had an issue, I heard back from their team immediately. The respose was so personal and caring. Very few companies have support like that. They're honestly the best!