GIBRALTAR MORRISONS is the only UK supermarket for miles around so they can, and do, sell what looks like good UK food to UK ex-pats but is in fact a factory produced effigy of the real thing. Full price, great labeling and packaging but most products don't taste of anything whereas the Ultimate Beef Rib defied all previous experiences of The Sacred Cow in that, in place of succulent tender beef rib was a conglomerate of white jelly-like fat We did NOT feed the (copious) left overs to our dog! Why do we go? The breakfast is OK and the Daily Mail at UK price. Sad isn't it