To be honest I only go into Morrisons if there is no other large supermarket nearby. The other day I went in and bought grapes (I noticed later from USA) which looked plump and tasty, they were totally inedible and I threw them all away. I also bought clemantines which also looked interesting and enticing. They were very pithy and horrid with a strange taste, so I threw them away as well. Previously I had tried a couple of ready meals and they too were inedible and very little actual meat in them. Potatoes I have found to be sometimes alright but often not. Tomatoes often tasteless (but this is not only Morrisons). Generally fresh fruit and vegetables are not good. I find it really annoying that most of the fresh produce is packed and not loose. I always prefer loose. I will stick with M&S or Waitrose. Fresh fish is generally alright but I notice the fish smells more than Waitrose, which is usually not a good sign but at least it was fine to eat.