Unfortunately, before purchasing I only read the reviews on their own website, which are overwhelmingly positive. If you go outside of the My Pillow website, the reviews on different sites are mixed or overwhelmingly negative, and now I understand why. We ordered three of these in three different firmness types and the less firm you go the worse they are. Especially the lowest loft. It literally feels like it's about half full of the weird little hundreds of individual foam squares that the pillow is made up of. Kind of like buying a bag of potato chips these days where the bags are literally only about halfway full or less! Anyway, every night before you lay down you have to fluff the pillow back up to recenter all of the odd little squares. If you don't, most of the time they're all squished out to the sides of the pillows, even on the firmer ones. Once you do that on the firmer ones they are pretty comfortable again, but the big problem is that all the odd little squares get pushed out to the sides during the night on most nights, depending on how restlessly you sleep. Would I buy them again? MAYBE for what we paid (about 20 bucks each, on sale), but more than that, NO way. I expected better because of how much these are hyped up in the promotions! On second thought, NO, I would NOT buy these again! The only real positive was supporting a fellow conservative in this divided US we live in these days.