My kids are entering high school next year and I have used name bubbles since they were in preschool. One time I used another label company because of a lapse of reason, and was disappointed because the other company’s labels peeled off! That never happens with Name bubbles labels. They stay attached wash after wash - dishwasher or laundry. Impressively, if you peel them off of something they stick back on and don’t even peel off at the edges!! Name bubbles labels won’t fade or peel no matter what you throw at them, and other brand can top that. Thanks, Name Bubbles for being a great, reliable company!