Stands the test of time! With a kid in an outdoor school program, these labels have been thrown on the ground/dirt/mud, hand/dishwasher/laundry washed (multiple times) and still stay on the products I have placed them on (bentgo lunch box, water bottles, sweatshirts, jackets, rain gear, backpack, etc). I decided to order another set of labels as I find more and more things I want to label. Colors and design have been exactly as described on the site.
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