As a teacher and former camp counselor, I understand the importance of labeling anything that is going to school or going to camp. You can't expect someone else to keep track of all of your kid's stuff, and everyone else's kids stuff. Name Bubbles makes labeling easy. It's also fun because you can design your own. When your kid is small and they can't read, you can get a cute design along with their name. The labels last a long time. They rarely need to be replaced. And my favorite is the labels with a name and a phone number- for important items that you really don't want lost- and for safety. I always felt better knowing that my phone number was on my child when we went somewhere.