I had to buy the clinical protection strength deodorant, so I was very skeptical when trying out this brand of deodorant. I read somewhere that natural deodorant works best if applied to dry skin and that it can take up to two weeks to really work. The first time I tried I applied it right before I went for fire practice. It worked even though I was wearing full fire gear in the middle of summer. I'm sold. I've now signed up for the automatic renewal. Oh... the toothbrush is amazing, too. The bristles are soft but they seem to do a really good job. Please continue to make more amazing products!