Finally a company that is committed to the well-being of the planet with their ingredients AND packaging! I also appreciate that they advertise as cruelty free AND do not have conflict palm oil in their products. So many products are advertised as cruelty-free but have sneaky palm, and I find it so disheartening. It is good to know that I can check off all the boxes that are close to my heart -- eco-friendly, cruelty-free, palm-free, and plastic-free. These days, you often have to sacrifice one thing for another (including basic functionality of the products -- we want to help the planet while having effectiveness ourselves please!). Not with Natural Vegan!. I thoroughly appreciate their transparency and kind-hearted mindset.