More choices could be made available, i,e. nike shoes/trainers also more companies are offering free delivery and free returns if possible, and competitive price matching or even offer the best price available in the u.k. will boost net clothing and because I feel prices are high at times, I tend to shop elsewhere more frequently, but if there are more competitive prices, more options and recognition of previous customer's purchases that will create a loyalty between net clothing, from a customer's overview.