I had never heard of the company until I saw the Instagram ad. I had expectations on the quality of the product, and those were definitely met, but I didn’t expect that they would be so environmentally conscious. When the chair arrived it came in packaging that was on par with Apple products in terms of simplicity to open, and it was just as easy during assembly of the chair. The packaging was not riddled with awful styrofoam and plastic but recyclable cardboard and even compostable bags. I freaking composted some of the shipping materials! We need more companies like this. To whomever manages Noho branding and advertising, I think you’re missing this message in your ads and to me it’s a huge selling point. I didn’t know any of this until the chair arrived and I was really glad my dollars went to a company that cares, would have been great to know that up front. Thanks!