Went to 02 store in Fareham to buy a smart watch, the watch had a cash price but was told they only sell them on a monthly plan, I said what's the purpose of a cash price on display? To which they had no answer the assistant asked a colleague who said you've come to the worst place to buy a smartwatch, he said your best bet is shop online! Which I now have done and purchased the same watch. It's obvious that they want to sell contracts rather than goods but a very strange experience nevertheless