There is no doubt that Ocado is the best online grocery delivery service anywhere. We don't really need Which magazine to tell us this, but it does, and it is true. Because it is based on two warehouses rather than what happens to be available currently in some local store, there are rarely and substitutions on omissions. After all, there are over 45, 000 items to choose from. The website is attractive, non-bullying and very user-friendly. There are plenty of time slots available. The deliverymen are unfailingly helpful and polite, and they arrive at the stated time. If somethjing is wrong with a delivered product, some rotten tomatoes (very rare) or broken eggs, say, customers just go online and a refund is made without question. My biggest disapointment with Ocado is that they have fallen hook, line and sinker fror the propaganda of the Soil Association which exists to promote old-style, labour-intensive, hat-doffing, squirearchy farming. As someone concerned with better nutrition and the overall health of the population, by the promotion of healthy eating and a balanced diet, I KNOW 'organic' food is not 'better for you'. Also, to be deeply criticised is Ocado's naive promotion of 'superfoods' ... more nonsense... and the stupid idea that 'gluten free' or 'dairy free' foods, or assorted types of other food faddiness... is better everyone. (I do applaud their gluten free provision for people with coeliac disease and similarly special foods for those with genuinely diagnosed food intolerances. Though I believe people should be free to buy what they like, Ocado has a responsibility not to promote false ideas in such an important area. ). Good for everybody? No! That is foolish, and sometimes dangerous, nonsense... Colleagues are finding youngsters sick from being put on ignorant 'exclusion', diets and the espousal of that newest horror... the 'clean food' movement. I would like Ocado to concentrate on the eating quality of food, and the superiority of the ingredients which are used to produce food, rather than the ideology of food... eg 'organic', 'made on a farm in Wales', 'made in small batches to Grannie's old recipe', 'with added oompaloompa... or some other fashionable ingredient wrongly said to promote health' etc. A bit of intelligent input from senior directors could sort this tripey kind of promotion out, and so get rid of the idea that Ocado is mainly for those with more money than sense (otherwise known as the rich and thick, or 'Tim, Tim, nice but dim'.) Please don't merely look at the first paragraph of this review, but really take on board the other two.