I have used Ocado for many years and even though I have tried other companies for delivery of my groceries I always come back to them; the secret of their success for me is their reliability of service, customer commitment and the choice they offer. I know that when I order I can rely on the delivery being very close to what I have asked for, I know that I can speak to customer service and they will deal effectively with any queries I have and I like to have a good browse when I shop and select the occasional new item and I know that the choice doesn't disappoint!