I have shopped with Ocado once. I found the website easy to navigate and the search function mostly accurate. Everything I ordered arrived. These experiences are equal to Morrisons, but better than Sainsbury's, Tesco and Asda. I decided to shop with Ocado because I wanted some speciality products, which I have been unable to obtain elsewhere, however several of the products ceased to be available once I started shopping. I was shocked to find that Ocado does not stock any freshly baked products like all of its rivals. I was also dismayed at the expense of comparable products. However the greengrocery products I purchased were the freshest and kept the longest I have ever bought from any supermarket in-person or online.