I can honestly say this is my favorite brand of all time even outside of the Kids space. I’ve been a Buyer/Merchant for over 18 years and this brand has more than impressed me and my expertise. From the quality to the marketing (promos and executions) to the “surprise & delight” of opening the package, it all keeps me coming back for more! I think at this point my baby is only exclusively wearing Organic Zoo products and I intend to keep it that way!! What an amazing woman-owned, small brand. I’m constantly getting compliments on my son’s wardrobe and always push the brand when I can.