The service you provide is necessary and beneficial. The issue that I have is that your shipping threshold is too high. Knowing that most people will want free shipping, having a $200 minimum is a good strategy for Parade as it drives sales. Most buyers are looking at the free shipping rather than the over all bill. I have found that I can use your site to see what is available, but if I go to the individual vendors, I can get the item I want...get free shipping...without having to spend more money than I want just to get free shipping. Trust me, I get what is being done. I own a business too and drive sales...it is just that the shoe is on the other foot. I'll probably use your service for larger orders, but for the smaller one item order, I'll go right to the vendor.