Looked at getting life insurance when we bought our new house and our son was born. Was a little apprehensive at first dealing with PolicyMe as some internet companies promise alot but don't have much substance. We were reassured to find out the policies are backed by a long term insurance provider in Canada. After that I was really impressed with the insurance calculator which didn't try to oversell us the way some others did. The application process was exactly as they advertised, quick and fairly simple. Got our confirmation the following day and would highly recommend PolicyMe as they were cheaper and such a better online process for getting the information you need to make your decision. Lots of other sites and companies hide their rates behind a trap to get your information to have a salesperson contact you, really appreciated getting the info of the quote upfront and it was exactly what we ended up paying. Thanks again!