My husband was looking to purchase new rings for me last winter. He came across Prime Style but I was not interested at first. I was too skeptical about purchasing diamonds on-line. Well, I finally agreed and received my rings late winter 2019. WOW. They are everything they said they were. I took them to a local Jeweler who appraised them at $10,000 Cdn!! They put them under the microscope and showed me the quality of the diamonds. They were extremely impressed with the quality and clarity of my diamonds. We only paid $3400 cdn!!! I would NEVER hesitate to purchase from them again. Excellent customer service and knowledge as well! You will not be sorry!!!