After researching the item in question on the internet, I found Printerland to have a very competitive price. The main factor for going through Printerland was that the level of product information available was higher than on any other site. Additionally, they were the only ones who advertised that you can get an extra year warranty from Canon and gave the link to do so. That, for me, just shows that extra bit of customer focus, ensuring the customer gets everything they should with the product. For me, that's a great value to have as a company, therefore giving me the confidence, if I were to have an issue, the customer care would be great because you sense the culture they have within the company. The product itself arrived promptly, and the packaging was all in one piece and was easy to set up. They have people to help with set-up if needed, so I have full confidence in Printerland. I think I've found a new company for me to be loyal to.