I love the fact that it's all USA made and USA owned. I love the work they put out. I love their customer service, it's exemplary. I respect that they love their God and their Christianity, And I respect all their customers who believe the same, but that limits what I buy. I'm Jewish, and I believe that if they tried to put out something for me, for example, it wouldn't be profitable as not that many people would buy it. I understand that. Still love the company. They're good people, make good products, are very personable, and Colin is a great businessman!