I should have read the reviews first.
I chose DHL delivery as the website clearly states it was free to the uk, I checked. I started to receive demands for £28.40, 33% of the price I paid as import duty. I sent two emails and left a phone message with creation watches. There was no response until I contacted paypal, then several emails stating that I had agreed to these terms. No acknowledgement of this unexpected fee feeling like a rip off.
On closer examination I found that AFTER payment had been accepted, there was a confirmation page of delivery option that I had already checked. This time, there was a message about duty being extra.
DO NOT USE THIS WEBSITE