The equipment this company uses is not the same as ADT uses. The company was sold many times over. ADT has a 140 year reputation and this company came out of no where. Just because they say they are the best does not mean its true. You get what you pay for. How many banks, Hi rise buildings, Jewelry stores do you see the protected by Simply Safe? ADT protects more homes than the next 5 largest companies combined. There has to he a reason for that. There is a time and place to buy cheap and off brand but protecting your home and family is not one of them. Ignore the contrived reviews.