Why does Sainsbury's "need" to send me a six digit SMS code simply to log in to my online Sainsbury's account? Why? What is the purpose of these dehumanizing digital hoops? Then another six digit SMS code to satisfy MasterCard at checkout. These hurdles never used to exist but now they do. Life is becoming increasingly complex and dehumanizing. It's digital tyranny and I'm sick of it. Make it illegal to enforce SMS codes when buying food and groceries online. As it stands - No SMS code - no food. You starve. This is not OK. Someone speak out please.