The experience of visiting Samsung’s flagship Oxford Street store was terrible. Samsung’s arrogance was supreme. The customer counted for nothing. The law of doing business counted for nothing. Instead, Samsung did as it wanted without fear of comeback. I went in to buy a Galaxy 8. The salesman was emphatic that a Galaxy 9 deal was better as it was about the same price, because of a minimum part exchange value – the Galaxy 9 also was newer and more advanced. The salesperson even told me a greater part exchange value could be obtained if any mobile, being part exchanged, had value. All that convinced me to spend 2 hours returning home for an old smart mobile. The salesman then completed Samsung’s purchase of my old mobile by wiping its memory and registering Samsung as the new owner – as the mobile was old I was given no extra value beyond the minimum. Then, after 10 minutes waiting at the till to pay the balance owed, I was told the part exchange deal no longer existed. It had somehow disappeared whilst I was at the shop or beforehand. It was also clear that Samsung’s completed purchase of my old mobile would also be made to disappear! The experience showed the salesperson’s statements to have been worthless and meaningless, as was the time I had been misled to waste. Apparently, this often happens as the salesperson told me about 4 other ‘deals’ had disappeared that same day without him being told! Samsung’s purchase and registering of my mobile as the new owner, through its in-house systems, was undone by Samsung with a few strokes of a computer keyboard. It was like Samsung could reinvent the world at its own will and at its own pleasure, whatever the rights and costs of others. Samsung seemed unconcerned about the laws of the countries within which it operates. Samsung is best avoided if at all possible. Something is clearly wrong at Samsung.