I am a new customer to the Skinny Food Co and have yet to try any of their products therefore i am basing this review only on the business and customer service, not the products. I wont waste my time writing extensive comments outlining the problems i faced, a good company should have already identified things that irritate customers from the reviews i read here and fixing them. I will therefore summarise: 1) The website from first visit bombards the life out of you with popups - for offers and marketing gimics that annoy the heck out of you. The website also loads very slowly on some pages which i lost interest in very quickly. 2) I ordered 3 sauces as a one off and by default i was enrolled in a subscription for further orders whereby the company can help myself to my bank account indefinitely. Perhaps there is some obscure box the customer has to DEACTIVATE to prevent a subscription but by DEFAULT you are enrolled. I then had to create an account on their website to cancel the subscription. I have seen other companies do this and it is despicable. I'd imagine many a elderly person has fallen prey to this behavior. I wonder if the BBC's Watchdog program would be interested in this. 3) I ordered at 06:58am, realised i was forced into a subscription and at 08:25am emailed to cancel my order. I immediately received an email back from one of their representatives with a stock email that didnt address my cancellation. Later in the day after sending several more emails they told me it was now too late to cancel and the goods ARE BEING SHIPPED whether i wanted them or not. If they would've cancelled my order after my first email i would not have to pay for return postage when i send the products back for a refund. This is another tactic of a bad company - delay response until the goods are shipped and then maybe the customer will get bored and keep the products rather than pay to send back for a refund. 4) My opinion only: The glowing reviews on their website are fake. No-one seems to have had any issue with the above (obviously repeatable) problems. There are also reviews on TrustPilot that corroborate this. I hope this review actually makes it to the company owner and it dawns on him that reputation is king. Bad business practices such as the above will eventually lead to bad reviews and your sales will fall.