From the very start this company lies and give false information about the service. They claim in the pre-sales information that the microchip numbers appear at the top of search engine results on Ask, Bing and Yahoo - this is again quoted on the small card you get with the chip number on from the implanter with logos of each search engine. When searched all three search engines return with no results found. Unlike other microchip suppliers they run their own database which is not fit for purpose, it is plague with errors and contains false information. Comparing the features or lack of when compared with PetLog the national pet database that is open 24/7365 that every pet rescues centre / dog warden uses to reunite owner with pet. Digging deeper the company thought it was wise to break Twitter and Facebook rules and "purchase" Likes and Followers to give the illusion that it is a popular company, the only downside is as with most things the company does it did it on the cheap so all the followers are from abroad with non-English speaking profiles. The customer service is absolutely terrible with promises of call backs that never happen. It is not fair to the customers or to their pets*. You can not microchip a pet twice so once you fall into the trap of this company your pets chances of being reunited are immediately reduced. A company started to make a quick buck, who don't even (to date) pay CCJ's made against them from County Court Judges. Expect to see them on Watchdog soon!