1) "Tour of City" by tour bus is nothing but a quick ride through the city! By the time the guide points out a landmark, we can be well past it. 2) Some hotels are below standard and far from areas of interest. This limits visits to points of attraction. 3) Local tour guides vary: some are hard to understand, some bore you with details, some are excellent. 4) When "a day on your own" is offered, a list of possible places of interest to visit should be provided. Not just "shopping." 5) The tour guides often "recommend" places for eating. Not always the best. 6) There should be more flexibility in flights to destinations. I know booking in groups provides greater prices, but it often adds to the traveler's total price of the trip when the flights only fly out of NYC. If connecting flights are askew, it may involve a night's stay in a hotel. The above list is just for ways to improve SmarTours, in my estimation. Generally, I always consider SmarTours before any others.