I am a committee member of my local squash club and organise one of the pennant competitions. This involves weekly communication with the players, informing them of match details and substitute players. I had an existing Excel based email facility for the more routine messages, but I needed a simple, cost effective way to send sms to the same group. SMS Broadcast provided a perfect solution - I use my existing email program (slightly modified) to send sms to my players and it works exceedingly well. Cost is very reasonable. I can certainly recommend the service to anyone looking for an inexpensive and flexible way to send sms.