I think this is a very good Tool and at a far more affordable price than Telecom providers. The functionality of being able to type out a message by computer, saving time, is a great benefit. I think the ability to be able to send group messages by an App would be a sweetener however not essential. This tool restricts me to sending SMS from my workstation and working in Construction there may be times I require to send something in field e.g. Snake within Zone 3 please be aware etc. however this would just be a slight advantage as it's time consuming to type on phone - keyboard is preferable. Thanks SMS Broadcast (and especially thanks for not being a greedy piggy like Telstra (25cents per SMS in a group SMS broadcast!!!!)